By: Connor Madsen
I'm starting off a new segment on the blog to discuss my thoughts on the growth, direction, and evolution of brands, labels, and houses across the fashion world. The section will consist of me talking about the designer's influence on the culture, their hits and misses, and where they will be this year and years to come. I will continue this segment off and on as I continue to post outfit shoots, clothing collections, and other personal content. Now, Welcome to Cloth Talk.
To start off Jerry Lorenzo started out small with garments, but always kept the same overall theme with his vision. Here is how Lorenzo explains what his label stands for in an interview with Grailed, on September 11, 2017:
"It's Americana modernized. It's the modern picture of our culture. Fear of God is the modern picture of American culture. All of my references are references from the ‘80s and ‘90s of my heroes, whether they're Kurt Cobain or Allen Iversen or John Bender from The Breakfast Club. These are American idols; you know what I mean? These were icons from different subcultures that now—fast forward 20, 25 years later—are now merging into one. I'm painting the picture of what this looks like. No, it's not hip-hop. No, it’s not it's not rap. No, it's not rock. No, it's not grunge. It's all of these things combined" (Schlossman)
Click/Tap to view the first looks from Fear of God's debut collection: Third Collection
As most fans of his work know, Lorenzo proceeded to usher in the style of layering. Fear of God began its signature look with elongated tank tops, boxy and elongated tees, hoodies, bombers, flannels, and the infamous overcoat, all in the earth-tone color scheme. His Third Collection all came in before the Yeezy era with Kanye dropping his clothing line with Yeezy Season. Both styles were quite similar, yet Lorenzo knew how to keep his brand looking as punk rockstar as possible. With Third Collection behind him, Lorenzo began to stamp his name in the designer record books as he started to make specific pieces items he made better than anyone in the game. From his indigo selvedge denim to his Italian-made military sneaker, Lorenzo was making a name for himself. The year of 2016 was one of Lorenzo's significant triumphs as a designer, setting worldwide trends that name brand giants like H&M, Forever 21, Zara, and more began to copy.
Click/Tap to view looks from Fear of God's Fourth Collection
Click/Tap to view the current pieces from Fear of God's Fifth Collection
Now in his 2017-2018 era of production, Jerry Lorenzo continues to step up his output of quality of his garments. He has implemented fabrics like corduroy, faux rabbit fur, different strengths and washes of denim, mesh, and other materials that make his pieces immensely different from the rest of the designer market. Being a strength of his, this is something that I think is important to Lorenzo's success for the future. After his recent departure from his PacSun side label with FOG, Lorenzo announced that he is going to collaborate with Nike this year. Seeing how this collaboration is going to follow up his friend Virgil Abloh with Off-White x Nike's "The Ten" will be interesting, but Lorenzo isn't planning on just making a shoe(s). Numerous pieces like sweatsuits, jackets, jerseys, tees, sweatshirts, and more have leaked for what is going to be a highly anticipated fall release.
Overall, Jerry Lorenzo is headed upwards and he isn't slowing down anytime soon. Let me know what you guys thought of this new segment, and feel free to message me on social media for who I should write about next.
To check out the full interview on Jerry Lorenzo and Fear of God click here: Grailed Interview
To browse Fear of God's Third Delivery from its Fifth Collection, click here: www.fearofgod.com