Cloth Talk - Fear of God

By: Connor Madsen

I'm starting off a new segment on the blog to discuss my thoughts on the growth, direction, and evolution of brands, labels, and houses across the fashion world. The section will consist of me talking about the designer's influence on the culture, their hits and misses, and where they will be this year and years to come. I will continue this segment off and on as I continue to post outfit shoots, clothing collections, and other personal content. Now, Welcome to Cloth Talk.

 Jerry Lorenzo Wearing Fifth Collection Holy Water Denim, unreleased Essentials collection, and sample Jungle Sneakers @ Paris Fashion Weekend 2018

Jerry Lorenzo Wearing Fifth Collection Holy Water Denim, unreleased Essentials collection, and sample Jungle Sneakers @ Paris Fashion Weekend 2018

To start off Jerry Lorenzo started out small with garments, but always kept the same overall theme with his vision. Here is how Lorenzo explains what his label stands for in an interview with Grailed, on September 11, 2017:

     "It's Americana modernized. It's the modern picture of our culture. Fear of God is the modern picture of American culture. All of my references are references from the ‘80s and ‘90s of my heroes, whether they're Kurt Cobain or Allen Iversen or John Bender from The Breakfast Club. These are American idols; you know what I mean? These were icons from different subcultures that now—fast forward 20, 25 years later—are now merging into one. I'm painting the picture of what this looks like. No, it's not hip-hop. No, it’s not it's not rap. No, it's not rock. No, it's not grunge. It's all of these things combined" (Schlossman)

 Jerry Lorenzo wearing Fifth Collection and Fear of God Vans @ GQ, 2017

Jerry Lorenzo wearing Fifth Collection and Fear of God Vans @ GQ, 2017

Click/Tap to view the first looks from Fear of God's debut collection: Third Collection

As most fans of his work know, Lorenzo proceeded to usher in the style of layering. Fear of God began its signature look with elongated tank tops, boxy and elongated tees, hoodies, bombers, flannels, and the infamous overcoat, all in the earth-tone color scheme. His Third Collection all came in before the Yeezy era with Kanye dropping his clothing line with Yeezy Season. Both styles were quite similar, yet Lorenzo knew how to keep his brand looking as punk rockstar as possible. With Third Collection behind him, Lorenzo began to stamp his name in the designer record books as he started to make specific pieces items he made better than anyone in the game. From his indigo selvedge denim to his Italian-made military sneaker, Lorenzo was making a name for himself. The year of 2016 was one of Lorenzo's significant triumphs as a designer, setting worldwide trends that name brand giants like H&M, Forever 21, Zara, and more began to copy.

Click/Tap to view looks from Fear of God's Fourth Collection

Click/Tap to view the current pieces from Fear of God's Fifth Collection

Now in his 2017-2018 era of production, Jerry Lorenzo continues to step up his output of quality of his garments. He has implemented fabrics like corduroy, faux rabbit fur, different strengths and washes of denim, mesh, and other materials that make his pieces immensely different from the rest of the designer market. Being a strength of his, this is something that I think is important to Lorenzo's success for the future. After his recent departure from his PacSun side label with FOG, Lorenzo announced that he is going to collaborate with Nike this year. Seeing how this collaboration is going to follow up his friend Virgil Abloh with Off-White x Nike's "The Ten" will be interesting, but Lorenzo isn't planning on just making a shoe(s). Numerous pieces like sweatsuits, jackets, jerseys, tees, sweatshirts, and more have leaked for what is going to be a highly anticipated fall release.

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Overall, Jerry Lorenzo is headed upwards and he isn't slowing down anytime soon. Let me know what you guys thought of this new segment, and feel free to message me on social media for who I should write about next.

To check out the full interview on Jerry Lorenzo and Fear of God click here: Grailed Interview

To browse Fear of God's Third Delivery from its Fifth Collection, click here:

All photos curtsey of @jerrylorenzo, @fearofgod, and @yeezyxfog on Instagram.



Winter Editorial No. 1

By: Connor Madsen

As winter has gone by I've found myself wearing pieces that resemble more of a fall vibe, yet are universal for the cold. For the first fit of the new year, I put together a very Jerry-Lorenzo, Fear of God-esc outfit. It consists of an Oro Los Angeles Royal Flannel, J. Crew Broken-In Tee, FOG x PacSun layering tank, M1 Denim, and a pair of Vans Vault Sk8 High Feather Grey's.





Has Streetwear Culture Ruined Fashion?

By: Connor Madsen


Fashion is defined as a popular trend, especially in styles of dress and ornament or manners of behavior. Since the origins of sewing, and the making of textiles and garments, fashion has been present in our world since clothes have been worn by human beings. Today, the purposefulness and beauty of the divine art of clothe-making by the major fashion houses, that have stood the test of time, seems to be lost. The hype and resell market that has come with the rise of streetwear in the fashion world has the fashion world in a vice grip, controlling its input and output into our world. The market seems to be led none other than the skateboard, pop-Culture based brand from New York: Supreme. After the resale giant is followed by brands like Off-White—minimalistic high fashion turned streetwear by the public—, Anti Social Social Club, Palace, A Bathing Ape, and Vlone. All but Supreme and Off-White took major losses in popularity and sales in 2017, as major collaborations like “The Ten” and the Supreme Louis Vuitton controlled the market place. Now as 2018 rolls in, how will fashion be defined? I feel that streetwear will still control a vast portion of the community, and there is no stopping that because it’s all based on business, not creativity. The more something sells and the faster it does, the better. At least that’s what Supreme’s motives seem to still be after all these years. I for one despise Supreme for its usage of imagery provoking drugs, sex, porn, smoking, reckless lifestyle, and the image of trying to please society. I have nothing against Off-White, but it’s just become too mainstream for me. Personally, the three best fashion houses, or at least the ones I love, are Fear of God, Saint Laurent, and Rick Owens. These labels, and others, are what define real fashion. High quality materials, simple yet bold looks, and pieces that are timeless and versatile. This is my opinion on how the fashion world is shaping up to be. If you’ve taken offense to what I’ve said because you are a die-hard hypebeast than I’m not sorry at all. I write about what I see to be true and I wish the market could change for the better. The only way to do that is to do it yourself. Let me know your thoughts on this post in the comments or on social media at @_cmadsen_.



Trends for the Winter

By: Connor Madsen

As the seasons come and go, you may need to start to re-up on the latest pieces to stay warm this winter. Here's a walkthrough of some of the numerous items that should be in your rotation for chilly season ahead.

1. Down Fur Parkas

The goal for winter is to stay warm, so why not do it while looking stylish. A quality down fur parka for this upcoming winter is a necessity for those who are trying to step up their game and while staying nice and cozy.

Affordable - Zara, Topman, Alpha Industries, Mandiorve

High-End & High Quality - Canada Goose

2. Sherpa and Shearling Jackets

Another jacket that is perfect for this season is a fur-lined sherpa or shearling jacket. Its another means of having that statement piece that also keeps you warm. Some varieties range from denim truckers, corduroy jackets, and leather coats.

Affordable - Zara, Levi's

High-End & High Quality - All Saints, Acne Studios, Fear of God, Gucci, Off-White, John Elliott

3. Wool or Tartan Flannels

The universally-loved plaid shirt that becomes a household piece in the fall is also a main one for the winter. Preferably owning one of more substantial material makes for a warmer fit and can too go for a better look. Brands and houses will make these in all different cuts and lengths, even in oversized and trenchcoat form.

Affordable - Topman, Pendleton

High-End & High Quality - Fear of God, Represent Clothing, Off-White

4. Heavy Sweaters & Crewnecks

Who knew something so simple and sometimes overlooked could be all the rage this season. Sweaters, cardigans, turtlenecks, and crewnecks are a significant part of anyone's wardrobe this season. Having ones that are simple and bold, and some with prints and embroidery add for variation and choices that would complete an outfit while keeping you warm.

Affordable - Zara, Topman, PacSun, Urban Outfitters, Champion

High-End & High Quality - Gucci, Off-White, Saint Laurent, Balenciaga, Fear of God, Represent Clothing, All Saints, John Elliott

5. Heavy Denim

As summer and fall have passed, so has the need for wearing distressed denim. Where I live, it doesn't make sense to wear them in the Minnesota winters, but I and some others are caught slipping with distressed denim. A pair of necessary, heavy, and quality washed and made denim is an absolute necessity for this season. Washes like dark blue, vintage black, black, and aged acid wash are what should be on your radar to rock this incoming season.

Affordable - PacSun, Levi's, Topman,

High-End & High Quality - Saint Laurent, Fear of God, Acne Studios, Rag & Bone, All Saints

6. Boots - Chelsea, Combat, and Dress

Though sneakers are an article of footwear that everyone should own and pursue more of, boots and winter are a fromidable combination. Depending on your make, model, and mood you want to wear them in, boots should be something that can be compatiable with most of the outfits you'd wear in the winter. Combat boots for outdoor wear, chelseas for casual or an upscale look, and dress for a day on the job or trying to step up the game a bit. Either way, you can't go wrong with a pair of boots this season.

Affordable - New Republic Man, Doc Martens, Favela Clothing, Cole Hann, J. Crew

High-End & High Quality - Rick Owens, Visim, Saint Laurent, Common Projects, Yeezy Season, Gucci, Bottega Veneta




Store Access

By: Connor Madsen

Click the link below or in the 'Store' tab to access the merchandise drop for Collection One. Let me know on social media, comment below, or through contact to let me know what you think of the merchandise, and or what you copped.




Collection 1 - Cyber Monday

By: Connor Madsen

The moment that you readers and I have been waiting for is almost upon us. The first of numerous collections of merchandise ahead will be dropping as of Monday, November 27, at 4:00 pm/ct. The collection is embodied with 5 pieces and is encompassed around the statement "Redefining Culture". This speaks out about what I'm trying to be as a creator, and as a person in general. I tend to stray from conformity and strive to be my own, individual person. 

The collection features two statement tees with the signature logo on the front, and the quote printed on the back. In addition to the tees, two hoodies will drop as well. Each features a simple logo in front with the same quotation font, with "Pantone" and the season underneath the label. The back graphic features the signature logo as it pantones from white to red, and from white to navy blue. Lastly, the cherry on top is the signature cap, which features 3D embroidery on the front and 'Hype Habits' on the back arch.

I'm thoroughly pleased with how the collection turned out, as I have all the pieces in hand. Prices on drop day will range from $20-$40 and will not be discounted amongst the other online holiday sales out there. I hope you enjoy the collection as much as I do. The link to the store will be updated on the blog prior to the drop for instant access. Enjoy!



Fall Editorial No. 3 - Hoozy Official

For my third outfit editorial of the season, I have partnered with UK based brand Hoozy to showcase one of their bold streetwear pieces. I have accompanied their trucker hat with an Alpha Industries Bomber, Off-White SS16 Tee, FoG x PacSun Essential tank, Only the Blind Collection 2 Technical Pant, and the Air Jordan 1 Retro ‘Bred’ from 2016. I love how this fit feels and looks, with a sleek and bold minimalistic appeal. The hints of red and white allow the outfit to stand out. Plus the venue for where @hamdo7 and I shot added a pop of color to the backdrop of it all. Feel free to check out Hoozy’s site and use my code ‘CMADSEN10’ at checkout for a 10% discount on your entire order! Stay tuned for more content and merch release info. 




Collection One Update: Finalized Designs

By: Connor Madsen

As time has gone by, and countless mock-ups have been made and edited, I have come up with the final design for my first collection of clothing. Featuring the simplicity of black and white, the tee is a statement of what Hype Habits is all about. It displays the phrase "redefining culture" on the back. This is a goal for what I do on the blog. I try to make content that connects the world of fashion to readers, while infusing a message of being purposeful with clothing and content. I'm not a blogger who just makes articles to make a quick check. I make quality posts that artistically embody what Hype Habits is. The first collection of merchandise speaks volumes about what I'm trying to do and hopefully it resonates with its wearer. The tee is also accompanied by an asphalt-grey version, as well as a dad hat. Expect a preorder to come up soon. More information will be given out through all forms of social media. Stay tuned for details.


Fall Editorial No. 2

By: Connor Madsen

For my second time around in the North Loop, I linked up with @hamdo7 to showcase one of my favorite outfit combinations. 

This fall fit below is composed of a Zara FW '16 Denim Jacket, Fear of God x Pacsun Essentials Grey Boxy Tee, Fear of God x Pacsun Essentials Black Tank, Topman Black Skinny Denim, and Nike Air Jordan 1 Breds from 2016. This is by far one of my favorite outfits in my collection. Something about denim on denim with Fear of God and a classic yet bold sneaker is so aesthetically pleasing. I'm pleased how these shots came out as well. Thanks to Hamdi for shooting with me, and the two of us will be working on more content for the future. Stay tuned.





Fall Editorial No. 1

By: Connor Madsen

As summer has come to a close, it's time to bust out those sweaters, hoodies, jackets, flannels, and denim. I'm finally able to wear all of my favorite pieces thanks to the change of season. 

For this shoot I embarked into the North Loop of Minneapolis with my good friend Hamdi. He's extremely talented at what he does and is making moves as a model and photographer. Check him out on Instagram: @hamdo7. 

The outfit that I put together is composed of a basic J Crew Broken In Olive Tee, a FOG x PacSun Collection One flannel, Profound Aesthetic white denim, and the adidas Yeezy Powerphases. Let me know in the comments and through Instagram your thoughts on the outfit. Thanks to Hamdi for the shots!





The Most Quality Streetwear Brands Out There

By: Connor Madsen

To follow up from a couple of posts ago, I've compossed another list of companies and brands that embody today's streetwear styles and trends. Those listed below require a liitle more cash to afford the quality one would get from them. Let's begin:

1. Daniel Patrick

Born and based in the city of angels, Daniel Patrick was founded off of the basis of minimal aesthetics. They're pieces, constructed and inspired by founder Daniel Patrick, are based on his influences, tastes, and experiences. Originally from Australia, Patrick visited the U.S in search of something more and fell in love with New York City and Los Angeles. The cities cultures and atmosphere inspired the young designer to birth his dreams into reality. When the brand took off, celebrities like Justin Bieber, Kylie Jenner, and the Migos started to sport their work. Signature pieces from the brand include bombers, hoodies, shorts, track pants, denim, swim shorts, and their roamer sneakers. This brand appeals to me because of how simple they make everything seem. The majority of the pieces are the same design in different colors, shades, and tones. This allows the buyer/wearer to mix and match pieces for various looks. Everything they put out is worth the money spent. Daniel Patrick has much more for the future.

2. En Noir

Founded by Rob Noir, En Noir is formed by fine craftsmanship. All of their denim, which they are mostly known for, are hand stitched, dyed, and distressed with intricacy and precision. The label has also had a collaboration with Puma. The release futures two Puma silhouettes in minimalistic gray and black. Though you may be paying $500 for denim, it's worth every dollar. En Noir also has put out notable knits, tees, and other high-quality, yet simplistic items in their past collections. 

3. Rhude

Rhude is a label formed on a name with a bit of word play. Rhuigi Villaseñor started the label three years ago to make a name for himself. His ability to place narratives and themes to turn his articles of clothing into masterpieces has intrigued the likes of Kevin Durant, Karl Anthony Towns, 6Lack, Future, the Migos, and more. The brand is known for their cigarette-box-style tees, checkered-sleeve hoodies, and their Tuxedo pants. Expect more impeccable work to come from them shortly.

4. Only the Blind

One my favorites in this whole article, Only the Blind combines originality and creativity with a new streetwear vibe. John Melchicho, who founded the brand three years ago, and his team have worked tirelessly to make this a reality. As of last year they did. Now, they've continually stepped up their game and brought their best to the plate. Their second collection features matching track suits, embroidered denim jackets, embroidered hoodies, tees, and distressed denim. Though this is only the second phase of operations, Only the Blind is already set for six total collections. With four more waves of high-quality pieces, who knows what masterpieces John and his team will put out next.

5. Represent Clothing

Represent Clothing is a line based out of the United Kingdom. I didn't know at first what tier of clothing to place them in, but I think they are slept on by most. They offer a variety of pieces that are all basic but accompany each other extremely well. They have produced popular types of denim, jackets, and also their dusk boot was a success until it sold out. They continue to adapt and come out with new lines that stay with their identity of a label that is straightforward and orderly, yet bold and loud.

Even though I'm just writing about these companies, and not showing you their products, hands-on reviews will be coming shortly for some of them. Don't forget to like and comment on all posts.



Summer Editorial No. 2

As summer passes by, I've been taking advantage of the free time I have left before the school year takes over my priorities again.  

This second-of-its-kind post features a simple outfit for the summer and the fall. I'm sporting a white J Crew Broken-In White Tee, Only The Blind Technical Pants, and the new New Balance 541 Sport.

As far as the footwear goes, it was something different for me to do. I was able to experience wearing and testing out a brand I had never put much thought into owning. The model is similar to that of the Adidas Ultra Boost, except its upper is composed of two different meshes and a nubuck toe box. The outsole is composed of rubber, and is supported by Fresh Foam technology. The sneaker is topped off with a 3M 'N' in the middle. Overall, they are extremely comfortable and have an affordable price point for all.

The pants, to me, are something special. Sure they're just track pants, but Only the Blind is a brand I support and admire. John Melchico, the creative director and an Instagram fashion mogul, is someone whom I've talked to through social media and I respect his work and his motives. These high-quality pants are from his second collection, 'CULT 2', and can be purchased along with other unique pieces on his site. 

Comment on how you feel about these posts and if I should continue with them. Make sure to keep up with me on social media: @_cmadsen_ and @hypehabits


Photos taken by: Eric Thrane - @ericthrane

Location: North Loop, Minneapolis, MN




The Underdog Brands of Streetwear

By: Connor Madsen

As the high end fashion houses and the major streetwear brands cloud the minds of us all, it's important to know what other alternatives and brands can be found instead.

1. Profound Aesthetic

This brand from New York continues to put out new collections that radiate an aura of authenticity and independence from other fashion brands. They continuously dabble with washed and aged materials, bright colors, and designs that are abstract. They tend to go with imagery that is old Japanese artwork with text, and other old or distorted prints of photographs, portraits, or other images. They also like to incorporate floral embroidery into their pieces, which they have been better at than other brands have. The little things that they do are what goes far in the long run. What I personally enjoy about Profound is their denim. It fits so snug, but not too tight, and has such a good blend of cotton and poly. This adds for a good stretch that lasts long and doesn't ruin the fit in the wash. Their distressing is also well done and doesn't expose too much of the knee, giving it a subtle look while still showing some edge. Overall, Profound Aesthetic is a brand that I will continue to rock with in the future.


Probably the biggest up-and-coming clothing brand on social media, has become a viral sensation. They were first introduced to the market by offering a cheap alternative to Jerry Lorenzo's Fear of God Indigo Selvedge Denim. This distressed denim was becoming very popular in early 2016, but not everyone could afford $1,000 jeans. So swoops in with a decent quality alternative for only $64. I bought their original M1 Blue Denim when it first came out, and I've worn the heck out of them. They fit so good and the distressing looks better over time. Personally, I edited the distressing when I first got them because I thought there were too many strands of denim hanging off of the knee blowouts. They look even better now though. The denim features knee blowouts and custom zippers that the denim hides well. Throughout their business boom, has created tons of colors and models of denim as well. They have also involved their brand with clothing pieces like essential tanks, hoodies, tees, denim jackets, and more. They are worth checking out, even though that distressed denim is having a bit of a fall out right now.

3. Mint Crew

Being a step up from, Mint Crew was born under a similar purpose: to make denim that was cheaper than Jerry's. Sure that wasn't their intention, but thats what it seems to be. This brand has made leaps and bounds in quality over Their denim is constructed of a better cotton blend, has simpler blowouts, and features Riri zippers like Fear of God does. Mint Crew has also done a Champion hoodie collaboration and has released a line of basketball shorts for the summer. I like what Mint Crew is doing now, but I don't know how long they are going to last as time goes on, and trends change. Only time will tell.

4. Other UK

Other UK stands out amongst others. They are a collective that puts out products with a vintage, distressed, or toned-down feel to them. Carrying a variety of pieces like custom band tees, to multiple washes and cuts of denim, they have their own way of being themselves. Just as everyone else has basically done, Other UK launched their S/S 17 line featuring none other than track pants and basketball shorts. Both feature Riri zipper pockets and are composed of soft mesh materials. Being the others in the game is exactly what this brand has in mind, and will continue to innovate and product pieces that show a sense of uniqueness.

5. Oro Los Angeles

Coming out of Los Angeles, Oro is a brand that I've began to take notice of. I discovered them when the internet famous Yeezy Busta started getting pieces from them, and showcased them on Instagram. Since then I started to check them out. Oro Los Angeles is well know for three things: flannels, denim, and chelsea boots. They are all cut from a different cloth than other brands and are high quality. Sure their prices can be up in the higher ranges amongst the brands above, but they are worth the pretty penny. With their whole set up, I can see Oro making moves in the future for sure.

Comment on how you liked this section. I will be posting the more upscale brands that are a little spendier, but are still under the radar. Don't forget to like posts and give feed back through social media.



Summer Editorial No. 1

By: Connor Madsen

As my content gets more purposeful, I see that I need to do hand-on reviews of certain products for the community. My seasonal editorials are going to be my way to you on what I buy and how it looks and feels.

First major purchase of the summer, other than Bred 1's, is the Adidas Yeezy Powerphase. It's cream colorway embodies a clean look for the summer, giving simplicity to any outfit. I've styled it with a basic black broken-in tee from J Crew, and a pair of black basketball shorts from dscrv.



July Update

By: Connor Madsen

For the month of July, I'd like to sit down and just fill you in on what is to come.

Actual posts will start back up as of this week. They will be filled with hands-on reviews of products, essential guides, photo shoots, company evaluations, and trends of the month.

As some may have noticed, the merch was uploaded then taken down. To give reason for the happening of this is becasue I decided it needed some altercations in order to create greater public and personal appeal to it. The merch and the site logos will be redone as of this week, to usher in a new era for Hype Habits.

I'm in the process of ordering different pieces and such for this season and the fall to showcase, review, and wear. If you want to recommend anything or send me anything then just let me know. 

Thank you for being patient with me. Being a teenager is difficult at times, but throughout my busy scedhule I am puting forth the effort to make content for myself, and for the viewers. There will be more to come in the near future. Stay tuned for details on drops and posts through our Twitter: @HabitsHype; or my personal instagram: _cmadsen_

Stay hyped.


June Update

By: Connor Madsen

After taking some recent time off to brainstorm ideas for the summer, I have returned to inform the blog community of what is to come for the summer and beyond.

I am planning on getting more independent with my photography and image use in my blog to feel more original and to get a greater appeal to my work.

Second, merchandise mock-ups will be done in the next week or so. Pricing and a pre-order will come out soon after.

Third, here is a list of things that might come up as themes for posts in the near future:

- The Hype Habits Summer Essentials Guide

- Merch

- Only the Blind CULT Collection 2

- Touring Minneapolis and its menswear shops

- Updated photography

- Designer Influences on fashion culture

- Local designers/artists in the Twin Cities area

- My weekly rotation (coming very soon)

This is just a taste of what is in store for the summer. I plan on exploring my city and getting shots and posts done on a regular to weekly basis. There will be people on the way that will be able to help me follow through with my endeavors, and I'm super thankful to have their assistance present. Keep calm and stay hyped for more content ahead!


The 5 Types of Fashion Today

By: Connor Madsen

Fashion today has many takes, elements, styles, and flavors. Each one is filled with its own purpose and meaning that allows it to connect with its buyer or wearer. I narrowed it down to the top five styles worn by the fashion forwards, and people of today.

1. Streetwear

The streetwear of today consists of brands like Bape, Supreme, Palace, CDG, Gosha, VLone, and styles like camo, bright colors, and popular collaborations with major brands. Air Jordans, Yeezys, and all Boost/Air Max sneakers would fall into this category as well. This is the most hyped out of all of the categories in this article. Each item will sell for 2, 3, to even 4 times its retail value. Resellers and the media make this style a major one across the globe. 

2. Layering / '90's Grunge

Ever since Kanye West's first Yeezy Season, layering has been a statement in the fashion world. Perfected by moguls like Jerry Lorenzo with Fear of God, layering is a seamless way of dressing warm or comfortable with a purpose behind the various lengths and cuts of the oversized shirts and hoodies that one would wear. It also is accompanied by distressed denim, and flannels. The still pays homage to Nirvana's Kurt Cobain, while giving the swagger of the likes of Allen Iverson. Some somewhat lesser brands like, Mint Crew, Daniel Patrick, R13, and En Noir have made an impression on people with their take on the grunge style. Brands like PacSun, UO, H&M, and Forever 21 have made cheaper alternatives to the latest fad created by Lorenzo and West, but the OG's still make this style look like an effortless art form.  

3. Minimalistic

Outfits that are considered minimalistic consist of two things: black and white. Today brands like Adidas and high-end alternatives like Off-White and Y-3 are exquisite when it comes to clothing and apparel with shades. These are some of the easiest fits to put together because black will usually match or compliment anything. With simplicity, minimalism is easy to achieve while putting together an outfit.

4. Designer

This is definitely the broadest category of them all. I could go on for ages about each brand and article of clothing, so I'll just narrow it down to a few. Brands that specialize in leather like Louis Vuitton, Rick Owens, and Raf Simons tend to be in the upper range of pricing. For overall pieces, including footwear, Saint Laurent, Gucci, Off-White, Fear of God, and Rick Owens are in the upper echelon of things. Designer brands will tend to be the spendiest out of all of the above but will be worth your purchase in the long run because of their quality.

5. Retro / Sporty

Last but not least, the phase of retro and sporty outfits has resurfaced. People have started to bring back the Adidas Superstars and Stan Smiths, Nike Air Maxes, and more. As far as clothing goes, track pants and jackets have been returning. Brands that aid this area of fashion are major sporting brands like Nike, Adidas, Fila, in addition to brands like Champion. Champion has been on the rise due to comfortable materials in their simple hoodies and sweatpants. They have also been partners with other brands, collaborating with the likes of Supreme, Bape, Off-White, and Vetements. No matter if you dress like people did in the 80's, it's still popping in today's culture.



Trending Outfits

By: Connor Madsen

Lately, in the media, we have been seeing some current trends on outfits from the big Instagram moguls of fashion and users who have developed their own sense of style that has caught fire. Some of these outfits you may like, some you may not. No matter the appeal they all have their own flavor and style on display for all to see. I have chosen 5 outfits that are trending, and have taken the fashion and streetwear community by storm. Each outfit is from an Instagram account that I have selected.

1. Any Hoodie or T-Shirt, Track Pants, Vetements socks, and Yeezys

Photos: aripetou, blvckmvnivc

2. Denim jacket, t-shirt, distressed denim, Air Jordan 1's

Photos: amorin244

3.  Jacket, hoodie, cargo pants or demin, combat boots (Yeezy, Fear of God, YSL, Rothco, etc.)

Photos: chefsupreme, mattks, 

4. Hoodie or flannel, t-shirt, distressed denim, Chelsea boots (Common Projects, Other UK, Represent. etc.)

Photos: harrisonnevel

5. Bomber jacket, hoodie, extended tank, distressed denim or sweatpants, designer or hype sneakers (YSL, Fear of God, Yeezy, Rick Owens)

Photos: blvckmvnivc, mattks



The top 5 grails in fashion

By: Connor Madsen

To people who associate themselves with the fashion industry, brands over the course of history have released some very complex and outstanding pieces. Each is like a work of art. Each would leave their own mark on fashion and culture. I have listed the top 5 clothing pieces in the fashion world that, in my opinion, are grails that have changed the fashion world and community.

1. Raf Simons x Peter Saville Parka

As one of the most expensive articles of clothing on the market, this Raf parka is held on a pedestal in the fashion and Grailed community. The premise behind this collab from Simons' Autumn/Winter 2003 collection is quite compelling. The fact that Raf connected with a painter of Peter Saville's caliber, and turned an article of clothing into a work of art, is genius. They feature Saville's work from projects like Joy Division, New Order, and Bauhaus. These fishtail parkas are some of the most expensive jackets for sale to date, being priced around $10,000 to $20,000 on Grailed. If you are willing to pay ten racks for a raincoat, by all means, go ahead. I'd rather have this go in a museum than letting it collect dust in my closet. No matter the cost, it remains to be one of craziest grails of all time

2. Yves Saint Laurent Biker Jacket

It doesn't matter if you ride a motorcycle or just happen to do so and like fashion, a YSL Biker Jacket could cost you as much as a Harley. Probably the highest quality leather in the game, this jacket is unmistakably a piece that would last you years to come. Some feature silver studs and others are simple, but each features Riri zippers and fit like a glove. Because of this, Saint Laurent's biker jacket remains in the top 5.

3. Balmain Biker Denim

Balmain Biker Denim is one of the most popular pieces of denim one can own in their wardrobe. They last forever, they're made of the best denim that anyone can find, plus they're a sleek addition to an outfit. The way that Balmain does everything with their jeans has created a wave since they became a trend in the early 2000's. Rappers like Kanye West and Jay-Z would rap about them. Today, even artists like Lil Uzi Vert rapped about them on his song Team Rocket, "I bought two pair of Balmain jeans that's 20 hundred." Regardless of what the public thinks of the brand, Balmain's denim will reign as one of the greatest pants in fashion.

4. Rick Owens Sneakers

From the Ramone, Dunk, Geobasket, and more, Rick Owens popularized leather sneakers that are different from the average silhouette. These feature side zips, enlarged toe boxes, and elongated tongues. Though wearing them all the time will wear out the leather they are long lasting, high-quality sneaker to own. Rick was appealed to the younger artists in music, mostly rappers, being mentioned in multiple lyrics of what the artist wears (Lil Uzi Vert, Playboy Carti, A$AP Rocky, etc.). Whether you have the money to buy a high-end Chuck Taylor, it would be worth it in the case of buying Rick Owens. With A-1 quality and durability, you cannot go wrong with them.

5. Burberry Trench Coat

Last but not least, this London-based brand keeps everyone looking classy and warm, no matter the weather. Burberry's famous trenchcoat is worth the price its listed for. Each is hand sewn with the classic tan, brown, black, white, and red plaid in the interior of the jacket. Its buttons and strap are arranged in a way that speaks to the onlooker that it is Burberry. It's design: elegant. It's potential: limitless, Just like all of the items above it Burberry's trench coats are very high quality and a long-lasting addition to your wardrobe.




A Play on Words

By: Connor Madsen

Not too long ago I stumbled across something while looking on Grailed. This adventure into their 'Dry Clean Only' section brought me to a blog post of an interview that Grailed did with one of its team members. Twenty-two-year-old Davil Tran, fashion enthusiast extraordinaire, birthed his own label. The best part is, its a play off of one of the most hyped brands in streetwear today. Tran's Vetememes has blown up and at a young age, is making customers rave over their somewhat-bootleg raincoats, oversized hoodies, and meme-related dad hats. Take a look down below from some of their iconic products.