October Update: Content and Collection Three

By: Connor Madsen

I apologize for the the stoppage of content for the last month. I have been focused on school and applying for colleges. When I have had time, though, I have been mapping out what I am going to be doing in these next few months.

This month, I will continue to develop graphics and designs for Hype Habits Collection Three. I will also be putting out some quality articles on my favorite designers at the moment, my fall essentials & rotation, and much more.

Stay tuned for more Collection Three news and new outfits from myself @hypehabits and @_cmadsen_ on Instagram.


Connor Madsen



Fear of God Sixth Collection is Finally Here

By: Connor Madsen

     Jerry Lorenzo's sixth collection for Fear of God has debuted today, and it was well worth the weight. Though he went on a bit of a hiatus from producing new pieces, Jerry's design and work ethic is shown why he took as long as he did for his next collection to showcase. The craftsmanship is impeccable and the garments and looks are anything unlike what fans and costumers have seen from the grunge-influenced brand. Sure Jerry includes his infamous flannels, denim jackets, and basic layering zip ups and sweaters, but the majority of this collection is diverse in nature. New designs from Lorenzo include vests, puffer jackets, leather denim, leather wading trousers, overalls, denim and cargo overcoats, anorak jackets and pants, varsity bombers, western shirts and chelsea boots, and even his first Nike silhouette. Overall this collection has more in store than any Fear of God collection to date. It'll be an absolute privilege to see Jerry unveil pieces that the world has still yet to see from the likes of any designer. Below are my favorite looks from Fear of God's Sixth Collection. Comment below your favorite pieces or looks and click the link below for the full lookbook and film on the collection.

All photos via

The Lookbook

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Summer 2018 Editorial No. 2

By: Connor Madsen

As summer is coming to a close I’ve shot numerous outfits that have encompassed my overall rotation. For the summer I’ve mostly been wearing a mix of shorts, denim, washed black tees, and a variety of footwear.

Here are some shots that my good friend @ericthrane took for me over these last few months of summer: 




In this first outfit, I’m wearing a Fear of God Essentials tee with a Oro Los Angeles flannel, in royal blue, around my waist. I paired them with a pair of PacSun Skinny Stacked denim and a pair of New Republic Man chelsea boots. The Amiri/rockstar vibe is quite present in this combo and it’s gonna be a great one for the fall.


My second selection from the summer has that tropical, rockstar chic vibe to it. From top to bottom I'm sporting a Zara palm shirt, a J Crew t-shit, PacSun denim, and All Saints chelsea boots. As far as accessories go, I've accompanied this outfit with Represent Clothing's SS '19 belt bag, and Frank Wilder totem chains. Its a classic combination and i love the contrast and minimalism it provides to an any day outfit.


Lastly, this has to be one of my favorite outfits of the summer. Keeping it cool and sporty, I am rocking a vintage Chicago Bulls championship tee, champion reverse fleece shorts, Air Jordan 1 Breds from 2016, and a Rick Owens tote bag. This is something that I wear wear going out with friends or even going shopping somewhere. Its a summer staple for me and the color coordination and vintage vibe is spot-on.



My Favorite Brands for All Seasons of Wear

By: Connor Madsen

There are brands that you can wear year-round, rain or shine. Pieces that you can wear essentially, everyday. I have curated a list of my favorite brands that I own or aspire to own that you can wear every season and still look fly.


 Nike Air Jordan 1 Bred; Image via   Flight Club

Nike Air Jordan 1 Bred; Image via Flight Club

 Nike x Off-White "The Ten" Air Jordan 1 Chicago; Image via   Flight Club

Nike x Off-White "The Ten" Air Jordan 1 Chicago; Image via Flight Club

The swoosh is a must-have necessity to anyone’s rotation at anytime of the year. Nike has over taken adidas in popularity as far as trends go in 2018. After the numerous collaborations with artists like Kendrick Lamar, Travis Scott, and sneaker and vintage enthusiast Sean Wotherspoon, Nike has the hottest sneakers out as they always have. They are continuing to change and revamp models that have sat in the archives or are making new alterations to their best sellers. For example, the Acronym Vapor Max embodies the creativity behind the laceless Vapormax with Errolson Hugh’s touch to it. Or the various new color ways to “The Ten” collection that Nike and Virgil are still putting out. Nike is bound to have a hot summer, and they are a brand to always rock with. You can rock a pair of Jordan 1’s or Flyknit trainers with a clean pair of denim and also wear them casually with athletic gear. They are an essential for all-season wear.

Represent Clothing

This British-born brand continues to put out amazing quality pieces and continues to make their mark on the streetwear world. Their next collection is one that I can see myself wearing, as it consists of various denims, truckers, track pants and jackets, cropped trousers, and rock tour tees. My most recent purchase from them is there FW18 belt bag and it is essential for me to have, especially for the summer. Represent is a brand that works with any outfit and you feel comfortable wearing something that was thought out so purposefully and made in the homeland of the brand. The quality and craftsmanship on their pieces and accessories is exquisite and I highly recommend looking into their latest collection to rock for the incoming fall and winter seasons to come.

 Represent Clothing Racer Sneaker; Image via   Represent Clothing

Represent Clothing Racer Sneaker; Image via Represent Clothing


John Elliott

With comfort in basics, I think John Elliott is the king of basics. With everything from tees, shorts, sweaters, sweatshirts, truckers, jackets, cargos, and some of the best denim washes and makes in the business, John Elliott has essentials for all seasons. Their color palette usual ranges in the earth tones and the basics shades of black, white, and grey. In the summer though, they’ve added colors like vintage yellow and pink and a marbled bluish/lavender sweater and sweatshirt combo. John Elliott has also had multiple collaborations with Nike. The John Elliott x Nike Vandal is one of the cheapest sneakers with the most insane materials on the market. The entire upper is composed of buttery nubuck suede, and the tongue and inner lining are made of fine leather. The sneaker features three interchangeable gradient mesh straps that wrap the top of the sneaker. The two color ways of charcoal and sail compliment all of John Elliott’s pieces paired with them. With whatever you invest from them, because they are in the upper echelon of price ranges because of their quality, John Elliott is brand worth wearing at all times.

 Nike John Elliott Vandal in Anthracite; Image via   Flight Club

Nike John Elliott Vandal in Anthracite; Image via Flight Club

 Nike John Elliott Vandal in Sail; Image via   Flight Club

Nike John Elliott Vandal in Sail; Image via Flight Club


Images via SSENSE

The denim industry would not be the same without Levi’s. This original and timeless brand makes some of the best denim truckers and dependable pairs of denim in the fashion world. With all sorts of washes and fits from slim, skinny, or regular, Levi’s has denim for people of all different builds and tastes in style. Their affordable prices make them one of the more reasonable and popular brands for year-round wear. Nothing is better than having a simple light washed denim trucker with a plain or graphic tee, some nice denim, and a pair of boots or sneakers. This look will never go out of style and Levi’s provides options to make any outfit complete.

Haider Ackermann

Images via SSENSE

The pinnacle of simplicity and diversity in menswear is something Haider Ackermann displays well in their label. I am happy to be a proud owner of one of their signature Perth zip-up sweatshirts and the quality and craftsmanship are outstanding. Ackermann has been a brand that Kanye had been wearing for years, until he developed Yeezy Season, which retains a similar style to the more basic pieces. Haider Ackermann is in its own league and will stay there because of how uniquely each garment is design and the wide array of pieces that can be styled together. From their slightly oversized crewnecks and sweatshirts, to the velvet bombers and striped trousers, Ackermann has it all for those willing to pay their expensive price tag.

Saint Laurent Paris

Images via SSENSE

The rockstar chic aesthetic of Saint Laurent is the one of the few adaptations of my style that I am infatuated with. Ever since Hedi Slimane left his mark on the fashion house as a whole, collections got better and better. Statement pieces like his leather jackets, harness boots, and skinny denim made Saint Laurent what they are today. I adore the simplicty and boldness Saint Laurent brings with their rock-grunge look and I'm estatic to invest into some of their pieces, mainly the ones I mentioned earlier. They are a go-to year round and have collections for all seasons, each stemming from Slimane's genius and influence. I would highly recommend investing in a pair of boots, denim, or a jacket from SLP because they are quality products that will last for years and years to come and are items that look better with age.

 Saint Laurent Wyatt 40 Harness Boot in Black Leather; Image via  SSENSE

Saint Laurent Wyatt 40 Harness Boot in Black Leather; Image via SSENSE



Summer 2018 Editorial No. 1

By: Connor Madsen

I used to do these a while back and now that I'm starting to ramp up the content output again, I though I'd get right back into sharing my personal looks with you all again. For the summer, my wardrobe has gone through some transformations based on what I've been liking to wear. Lately, its been a lot of vintage tees, distressed denim, vans, Nike Air Jordan 1's, and chelsea boots. Here is one of the two looks featured in this editorial.

This first look is composed of an All Saints Kane Shirt, which has a boxy fit to it; En Noir Clash Denim, and my New Republic Man Houston Tan Chelseas. This look has to be one of my favorites for the summer and it'll be one that I can carry over into the fall as well, once I layer up a bit.



Second, this next look features a Haider Ackermann Washed Black Perth zip-up hoodie, an American Apparel vintage washed tee, M56 grey denim, and the 2016 Nike Air Jordan 1 "Breds". This is hands down my favorite outfit in my rotation because it consists of two of my grails: the Ackermann hoodie and Breds. I'm excited to get more wear out of the hoodie because it was a recent purchase of mine and it'll be a long-lasting investment.



I hope you enjoy seeing these shoots and breakdowns of the outfits I wear. Realize that I don't dress for Instagram, I dress because I like clothes and I want to be able to curate my style to the way I want to look. Be sure to anticipate more of these editorials on the way in the near future. Like and comment your feedback on all posts, and thanks for keeping up with the content.



Cloth Talk - Virgil Abloh

By: Connor Madsen

 Photo via   Vogue Magazine

Photo via Vogue Magazine

For the almost ten years of participation in the fashion world, designer Virgil Abloh is only about to reach the pinnacle of his artistic career. From his internship with Fendi in 2009 that led him to meet and partner with Kanye West, to the birth of his label Off-White in 2013, to his present position as executive creative director at Louis Vuitton, Abloh has exponentially progressed to be one of the most influential designers in the world. In this segment of Cloth Talk, Abloh's life in the fashion industry will be highlighted through his come-up, his greatest achievements and growth in Off-White, and his first ever collection with Louis Vuitton that was shown last week on the runway during Paris Fashion Week 2018.

 Don C, Virgil Abloh, and the rest of Kanye's entourage at Paris Fashion Week 2009; photo via   Highsnobiety

Don C, Virgil Abloh, and the rest of Kanye's entourage at Paris Fashion Week 2009; photo via Highsnobiety

 Off-White; Photo via   The Idle Man

Off-White; Photo via The Idle Man

What would kickstart Abloh's eventual rise to designer stardom would come post-college when Abloh applied for an internship at Fendi, and met Kanye West in the same class as him. Over the years of their relationship, Abloh was signed to Kanye's creative agency, was the artistic director for Watch the Throne, and developed his first fashion label: Pyrex Vision. After Abloh knew that he didn't want to take Pyrex in a serious direction, he created his label Off-White in 2013, basing it in Milan. The brand would start out in menswear and later, in 2014, Abloh would add womenswear to his roster. Overtime, Abloh would build popularity through his screen-printed, Italian-cotton tees and hoodies. Products like these would bring his high-end line into the limelight of the streetwear community. After excelling and prospering with Off-White, season after season, Virgil would expand his reach into the sneaker world in dominant fashion. With the fall of 2017 brought the year in which Abloh's collaboration with Nike called "The Ten" released. The collection features ten nike silhouettes that Abloh took and deconstructed them and then designed them in the way his creative intellect decided to. The result was an instant success. The collaboration was one of the highest selling sneaker releases of the year and provided some of the most sought after shoes on the market. Notably, sneakers like his versions of the Air Jordan 1, Nike Presto, Nike Blazer Mid, and the Converse Chuck Taylor were the centers of attention out of the group. 

 Photo via Sole Collector

Photo via Sole Collector

Now, being at the helm of Louis Vuitton and after just having a successful showing for Fall/Winter 2019 at Paris Fashion Week, Abloh is already taking the brand to great heights. His experience around footwear and accessory design is showcased well with his new Louis Vuitton FW '19 sneaker and the various embossed monogram bags, featuring ceramic/plastic chain links. Not to mention how Abloh's garments feature various pockets or compartments, acting as miniature wallets or purses within the shirts, jackets or pants. Overall, Virgil's first collection for Louis Vuitton was show-stopping and is highly anticipated to hit retailers this season. What are your thoughts on Abloh's growth in the fashion world? Personally, I think that he is the next great designer of our generation and he is going to revolutionize menswear and footwear at Louis Vuitton, making their pieces unlike anything they've ever made. Abloh is set to achieve great prowess in his art and he isn't stopping with anything short of great.

Click above to view 20 of the 56 looks put together by Virgil Abloh for the Louis Vuitton show in Paris; photos via Vogue Magazine

 Virgil and Kanye sharing a tearful moment at the Louis Vuitton show; via   Billboard

Virgil and Kanye sharing a tearful moment at the Louis Vuitton show; via Billboard



Hype Habits Collection Two

By: Connor Madsen

After felling the urge after my first collection to grow above and beyond in designing graphics and pieces that feel original, this summer is the debut of Hype Habits Collection Two. The collection embodies the journey in life to form better habits and to strive to be one's self, not one of the world. Collection Two contains 12 products, including two hats, eight tees, and a sweatshirt. Through this collection I also wanted to bring out summer colors that can be worn as everyday essentials for any outfit this summer. I hope that you consider purchasing some of the new pieces that will make a statement this summer with Hype Habits.



Styling 101 w/ the Founder

By: Connor Madsen

Similar to my seasonal editorial series this article will be for the purpose of explaining my thought process that goes into picking out an outfit. 

For me, I always go with simplicity over loudness and being seen. It's the little details and the boldness of plain pieces that make an outfit over those that are crazy. For example, the fit I have laid out here is extremely simple and easy to rock.

For this article, I have put together my favorite outfit of mine as of late. This consists of a John Elliott Flash Zip Hoodie in black, a Fear of God x PacSun Essentials Boxy Tee in heather grey, a pair of M1 denim, and a pair of Nike Flyknit Trainers in black. This outfit is a perfect combination of minimalism, yet daring with the aggressiveness of the distressed denim. Though I need to get them tapered, the M1 fit and allow the Flyknit Trainers to pair nicely with this overall combination. The key to this fit is some color coordination, but not too much. Like if I was to wear black denim, it would work but I think it would be too much.

S/o to my good friend and photographer @ericthrane for the visuals for this post.





Who Influences My Style the Most on Instagram

By: Connor Madsen

I wanted to make this article about the people whose feeds influence how I put outfits together and inspire my own style to evolve based on new looks and vibes. All five a unique in their own way and some I've been able to communicate with more than others but these are the five guys on Instagram that have and continue to inspire my growth in my personal style.

1. @kxrbtz - Kieran Roberts



Kieran Roberts is by far my number 1 muse for who I look to for certain fit combinations. He was the one who got me into wearing chelsea boots, and one of the individuals who is able to make all-black fits look crazy good. He has some serious vibes and simplicity in what he does, and being able to get to know him by exchanging messages here and there over time has been fun to be able to get to know how focused of an individual he is. He's one of, if not my favorite account on Instagram and I give him props for what he is doing and what he has planned in the future.

2. @jamesmarriott_ - James Marriott


James is another one of my favorite accounts on Instagram for many reasons. His influences stem heavy from the whole Fear of God/Grunge look that I also dig, but he always adds his own personal flare into all of his fits. When I started getting hooked on the content he was putting out, he inspired me into getting pieces and items that no one else was really rocking with. James put me onto the Vans Vault Sk8 Marshmallow/Feather Grey's, which are one of my favorite sneakers I own. His minimalistic vibes continue to influence how I post my content with a more integrated and wholesome theme. Check him out if you want some serious inspiration.

3. @kylekelley - Kyle Kelley


I've been digging what Kyle has been doing for a minute now. He is one of the individuals, like Kieran Roberts, who got me into visually making Saint Laurent my favorite brand in the fashion industry. Kyle also has very simplistic, monochromatic posts that capture his fits, footwear, and more exquisitely. He is also one of the individuals I message weekly about anything and everything in our interests. He's super chill and puts his family before his posts, and yet still finds time to pull off super hard outfits for us all to see.

4. @mattks - Matt Scronce


Matt is one of the realest ones on the fashion and streetwear scene of Instagram. Though being a game designer for Call of Duty, he has time and energy to put together simple and fire outfits with ease. He is one of my favorite accounts that post outfit grids, which are hard to pull off well. Matt is also the one who put me onto John Elliott, which I only own one piece of, but I will definitely be considering more of their products because of Matt's influence of what I wear. He is an overall great guy and keeps it real and true to himself 24/7. He's also one worth checking out, along with everyone else on this list.

5. @janoschfabian - Janosch Fabian


Janosch was another one of the guys that put me onto the whole Fear of God look with a mix of his own personal flow. I dig all of the scenery he incorporates in his posts and his fits continue to get better with time. One of my favorite combinations that I've loved seeing him wear was a Balenciaga crewneck from last season with YSL denim and Chicago 1's. His vibes are constantly minimal and he never fails to bring out himself in his own work. 


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My Personal Style

By: Connor Madsen

It's been a while since I posted something, but since spring is upon us I was thinking that it's now the perfect time to talk about something important. As an individual, I take great pride in my style and what I wear. A person's style speaks about their personality or how they are feeling based on what they wear. I let my outfits speak for me towards others about how I feel. No, I don't need money to be something that is spoken through what I wear because someone can have style without spending a ton of money on what they wear. Today I'm going to share with you what I've been wearing, what I look for in outfits, what I'd like to own in the future, and the brands/styles that have influenced me the most, overtime.

Lately, my style has been at its pinnacle since I've started caring about fashion, design, and blogging about it all. I've begun to find a sense of self, based on what I like to wear and what feels good. As of recently, I've been wearing a lot of denim, whether it be jeans or a denim trucker paired with a pair of denim, basic tees from brands like J Crew and Fear of God, hoodies, and various options of footwear. I try to keep the majority of my outfits simple with little-to-no branding visible on what I wear unless its something bold and meant to be read. I usually keep most of my fits in an earth tone scheme with blacks and grey, and sometimes blues and reds depending on how I'm feeling. As far as shoes go, I've been in love with my chelsea boots from New Republic Man. I've also been wearing the original adidas Yeezy Powerphases and a new pair of Nike Flyknit Trainers. My favorite brands that I wear are Fear of God, Topman, John Elliott, J. Crew, Oro Los Angeles, and Zara for tops and outerwear. For denim, I go between a rotation of PacSun,, Topman, Profound Aesthetic, and Wear Syndicate. All of these pair nicely together and make for some simple, yet bold outfits.

My inspiration for my style as of late has been narrowed down over time to a specific genre of fashion. Yes, I do take notes style-wise from certain people I follow on Instagram, but otherwise, I've found a massive interest in a certain individuals style: Kanye West back when he was with Nike and in his early adidas days. His pairing of simple tees and crewnecks with stacked or distressed denim with a pair of 1's or chelsea boots is easily one of my favorite combos to rock right now. This style that's a mixture of rockstar, hip-hop, and grunge practically sum up how I dress.

As for the future I plan to continue to broaden my brand choice as I continue to profit from my own clothing and pursue to improve my current style. With that being said, if you asked me if I could wear three brands for the rest of my life, what would they be? My answer: Nike, Saint Laurent, and Haider Ackermann. Nike just has versatility in all sneakers it produces and I'm a huge Nikehead at heart. Saint Laurent makes the best boots, denim, ready-to-wear pieces, and leather jackets in the game, and that is something that I'd be willing to cash in on at some point. Haider Ackermann is the king of basic pieces while adding flare with his unique and individualistic zipper placement and design on jackets, embroidery, and choices of materials. Either way, I couldn't go wrong with any of these brands until the rest of my days because they are timeless, and will continue to stand the test of time.

I hope you enjoyed this segment and if you want a styling tutorial of me putting together certain fits, comment down below if I should do so in the future.

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Cloth Talk - Fear of God

By: Connor Madsen

I'm starting off a new segment on the blog to discuss my thoughts on the growth, direction, and evolution of brands, labels, and houses across the fashion world. The section will consist of me talking about the designer's influence on the culture, their hits and misses, and where they will be this year and years to come. I will continue this segment off and on as I continue to post outfit shoots, clothing collections, and other personal content. Now, Welcome to Cloth Talk.

 Jerry Lorenzo Wearing Fifth Collection Holy Water Denim, unreleased Essentials collection, and sample Jungle Sneakers @ Paris Fashion Weekend 2018

Jerry Lorenzo Wearing Fifth Collection Holy Water Denim, unreleased Essentials collection, and sample Jungle Sneakers @ Paris Fashion Weekend 2018

To start off Jerry Lorenzo started out small with garments, but always kept the same overall theme with his vision. Here is how Lorenzo explains what his label stands for in an interview with Grailed, on September 11, 2017:

     "It's Americana modernized. It's the modern picture of our culture. Fear of God is the modern picture of American culture. All of my references are references from the ‘80s and ‘90s of my heroes, whether they're Kurt Cobain or Allen Iversen or John Bender from The Breakfast Club. These are American idols; you know what I mean? These were icons from different subcultures that now—fast forward 20, 25 years later—are now merging into one. I'm painting the picture of what this looks like. No, it's not hip-hop. No, it’s not it's not rap. No, it's not rock. No, it's not grunge. It's all of these things combined" (Schlossman)

 Jerry Lorenzo wearing Fifth Collection and Fear of God Vans @ GQ, 2017

Jerry Lorenzo wearing Fifth Collection and Fear of God Vans @ GQ, 2017

Click/Tap to view the first looks from Fear of God's debut collection: Third Collection

As most fans of his work know, Lorenzo proceeded to usher in the style of layering. Fear of God began its signature look with elongated tank tops, boxy and elongated tees, hoodies, bombers, flannels, and the infamous overcoat, all in the earth-tone color scheme. His Third Collection all came in before the Yeezy era with Kanye dropping his clothing line with Yeezy Season. Both styles were quite similar, yet Lorenzo knew how to keep his brand looking as punk rockstar as possible. With Third Collection behind him, Lorenzo began to stamp his name in the designer record books as he started to make specific pieces items he made better than anyone in the game. From his indigo selvedge denim to his Italian-made military sneaker, Lorenzo was making a name for himself. The year of 2016 was one of Lorenzo's significant triumphs as a designer, setting worldwide trends that name brand giants like H&M, Forever 21, Zara, and more began to copy.

Click/Tap to view looks from Fear of God's Fourth Collection

Click/Tap to view the current pieces from Fear of God's Fifth Collection

Now in his 2017-2018 era of production, Jerry Lorenzo continues to step up his output of quality of his garments. He has implemented fabrics like corduroy, faux rabbit fur, different strengths and washes of denim, mesh, and other materials that make his pieces immensely different from the rest of the designer market. Being a strength of his, this is something that I think is important to Lorenzo's success for the future. After his recent departure from his PacSun side label with FOG, Lorenzo announced that he is going to collaborate with Nike this year. Seeing how this collaboration is going to follow up his friend Virgil Abloh with Off-White x Nike's "The Ten" will be interesting, but Lorenzo isn't planning on just making a shoe(s). Numerous pieces like sweatsuits, jackets, jerseys, tees, sweatshirts, and more have leaked for what is going to be a highly anticipated fall release.

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Overall, Jerry Lorenzo is headed upwards and he isn't slowing down anytime soon. Let me know what you guys thought of this new segment, and feel free to message me on social media for who I should write about next.

To check out the full interview on Jerry Lorenzo and Fear of God click here: Grailed Interview

To browse Fear of God's Third Delivery from its Fifth Collection, click here:

All photos curtsey of @jerrylorenzo, @fearofgod, and @yeezyxfog on Instagram.



Winter Editorial No. 1

By: Connor Madsen

As winter has gone by I've found myself wearing pieces that resemble more of a fall vibe, yet are universal for the cold. For the first fit of the new year, I put together a very Jerry-Lorenzo, Fear of God-esc outfit. It consists of an Oro Los Angeles Royal Flannel, J. Crew Broken-In Tee, FOG x PacSun layering tank, M1 Denim, and a pair of Vans Vault Sk8 High Feather Grey's.





Has Streetwear Culture Ruined Fashion?

By: Connor Madsen


Fashion is defined as a popular trend, especially in styles of dress and ornament or manners of behavior. Since the origins of sewing, and the making of textiles and garments, fashion has been present in our world since clothes have been worn by human beings. Today, the purposefulness and beauty of the divine art of clothe-making by the major fashion houses, that have stood the test of time, seems to be lost. The hype and resell market that has come with the rise of streetwear in the fashion world has the fashion world in a vice grip, controlling its input and output into our world. The market seems to be led none other than the skateboard, pop-Culture based brand from New York: Supreme. After the resale giant is followed by brands like Off-White—minimalistic high fashion turned streetwear by the public—, Anti Social Social Club, Palace, A Bathing Ape, and Vlone. All but Supreme and Off-White took major losses in popularity and sales in 2017, as major collaborations like “The Ten” and the Supreme Louis Vuitton controlled the market place. Now as 2018 rolls in, how will fashion be defined? I feel that streetwear will still control a vast portion of the community, and there is no stopping that because it’s all based on business, not creativity. The more something sells and the faster it does, the better. At least that’s what Supreme’s motives seem to still be after all these years. I for one despise Supreme for its usage of imagery provoking drugs, sex, porn, smoking, reckless lifestyle, and the image of trying to please society. I have nothing against Off-White, but it’s just become too mainstream for me. Personally, the three best fashion houses, or at least the ones I love, are Fear of God, Saint Laurent, and Rick Owens. These labels, and others, are what define real fashion. High quality materials, simple yet bold looks, and pieces that are timeless and versatile. This is my opinion on how the fashion world is shaping up to be. If you’ve taken offense to what I’ve said because you are a die-hard hypebeast than I’m not sorry at all. I write about what I see to be true and I wish the market could change for the better. The only way to do that is to do it yourself. Let me know your thoughts on this post in the comments or on social media at @_cmadsen_.



Trends for the Winter

By: Connor Madsen

As the seasons come and go, you may need to start to re-up on the latest pieces to stay warm this winter. Here's a walkthrough of some of the numerous items that should be in your rotation for chilly season ahead.

1. Down Fur Parkas

The goal for winter is to stay warm, so why not do it while looking stylish. A quality down fur parka for this upcoming winter is a necessity for those who are trying to step up their game and while staying nice and cozy.

Affordable - Zara, Topman, Alpha Industries, Mandiorve

High-End & High Quality - Canada Goose

2. Sherpa and Shearling Jackets

Another jacket that is perfect for this season is a fur-lined sherpa or shearling jacket. Its another means of having that statement piece that also keeps you warm. Some varieties range from denim truckers, corduroy jackets, and leather coats.

Affordable - Zara, Levi's

High-End & High Quality - All Saints, Acne Studios, Fear of God, Gucci, Off-White, John Elliott

3. Wool or Tartan Flannels

The universally-loved plaid shirt that becomes a household piece in the fall is also a main one for the winter. Preferably owning one of more substantial material makes for a warmer fit and can too go for a better look. Brands and houses will make these in all different cuts and lengths, even in oversized and trenchcoat form.

Affordable - Topman, Pendleton

High-End & High Quality - Fear of God, Represent Clothing, Off-White

4. Heavy Sweaters & Crewnecks

Who knew something so simple and sometimes overlooked could be all the rage this season. Sweaters, cardigans, turtlenecks, and crewnecks are a significant part of anyone's wardrobe this season. Having ones that are simple and bold, and some with prints and embroidery add for variation and choices that would complete an outfit while keeping you warm.

Affordable - Zara, Topman, PacSun, Urban Outfitters, Champion

High-End & High Quality - Gucci, Off-White, Saint Laurent, Balenciaga, Fear of God, Represent Clothing, All Saints, John Elliott

5. Heavy Denim

As summer and fall have passed, so has the need for wearing distressed denim. Where I live, it doesn't make sense to wear them in the Minnesota winters, but I and some others are caught slipping with distressed denim. A pair of necessary, heavy, and quality washed and made denim is an absolute necessity for this season. Washes like dark blue, vintage black, black, and aged acid wash are what should be on your radar to rock this incoming season.

Affordable - PacSun, Levi's, Topman,

High-End & High Quality - Saint Laurent, Fear of God, Acne Studios, Rag & Bone, All Saints

6. Boots - Chelsea, Combat, and Dress

Though sneakers are an article of footwear that everyone should own and pursue more of, boots and winter are a fromidable combination. Depending on your make, model, and mood you want to wear them in, boots should be something that can be compatiable with most of the outfits you'd wear in the winter. Combat boots for outdoor wear, chelseas for casual or an upscale look, and dress for a day on the job or trying to step up the game a bit. Either way, you can't go wrong with a pair of boots this season.

Affordable - New Republic Man, Doc Martens, Favela Clothing, Cole Hann, J. Crew

High-End & High Quality - Rick Owens, Visim, Saint Laurent, Common Projects, Yeezy Season, Gucci, Bottega Veneta




Store Access

By: Connor Madsen

Click the link below or in the 'Store' tab to access the merchandise drop for Collection One. Let me know on social media, comment below, or through contact to let me know what you think of the merchandise, and or what you copped.




Collection 1 - Cyber Monday

By: Connor Madsen

The moment that you readers and I have been waiting for is almost upon us. The first of numerous collections of merchandise ahead will be dropping as of Monday, November 27, at 4:00 pm/ct. The collection is embodied with 5 pieces and is encompassed around the statement "Redefining Culture". This speaks out about what I'm trying to be as a creator, and as a person in general. I tend to stray from conformity and strive to be my own, individual person. 

The collection features two statement tees with the signature logo on the front, and the quote printed on the back. In addition to the tees, two hoodies will drop as well. Each features a simple logo in front with the same quotation font, with "Pantone" and the season underneath the label. The back graphic features the signature logo as it pantones from white to red, and from white to navy blue. Lastly, the cherry on top is the signature cap, which features 3D embroidery on the front and 'Hype Habits' on the back arch.

I'm thoroughly pleased with how the collection turned out, as I have all the pieces in hand. Prices on drop day will range from $20-$40 and will not be discounted amongst the other online holiday sales out there. I hope you enjoy the collection as much as I do. The link to the store will be updated on the blog prior to the drop for instant access. Enjoy!



Fall Editorial No. 3 - Hoozy Official

For my third outfit editorial of the season, I have partnered with UK based brand Hoozy to showcase one of their bold streetwear pieces. I have accompanied their trucker hat with an Alpha Industries Bomber, Off-White SS16 Tee, FoG x PacSun Essential tank, Only the Blind Collection 2 Technical Pant, and the Air Jordan 1 Retro ‘Bred’ from 2016. I love how this fit feels and looks, with a sleek and bold minimalistic appeal. The hints of red and white allow the outfit to stand out. Plus the venue for where @hamdo7 and I shot added a pop of color to the backdrop of it all. Feel free to check out Hoozy’s site and use my code ‘CMADSEN10’ at checkout for a 10% discount on your entire order! Stay tuned for more content and merch release info. 




Collection One Update: Finalized Designs

By: Connor Madsen

As time has gone by, and countless mock-ups have been made and edited, I have come up with the final design for my first collection of clothing. Featuring the simplicity of black and white, the tee is a statement of what Hype Habits is all about. It displays the phrase "redefining culture" on the back. This is a goal for what I do on the blog. I try to make content that connects the world of fashion to readers, while infusing a message of being purposeful with clothing and content. I'm not a blogger who just makes articles to make a quick check. I make quality posts that artistically embody what Hype Habits is. The first collection of merchandise speaks volumes about what I'm trying to do and hopefully it resonates with its wearer. The tee is also accompanied by an asphalt-grey version, as well as a dad hat. Expect a preorder to come up soon. More information will be given out through all forms of social media. Stay tuned for details.


Fall Editorial No. 2

By: Connor Madsen

For my second time around in the North Loop, I linked up with @hamdo7 to showcase one of my favorite outfit combinations. 

This fall fit below is composed of a Zara FW '16 Denim Jacket, Fear of God x Pacsun Essentials Grey Boxy Tee, Fear of God x Pacsun Essentials Black Tank, Topman Black Skinny Denim, and Nike Air Jordan 1 Breds from 2016. This is by far one of my favorite outfits in my collection. Something about denim on denim with Fear of God and a classic yet bold sneaker is so aesthetically pleasing. I'm pleased how these shots came out as well. Thanks to Hamdi for shooting with me, and the two of us will be working on more content for the future. Stay tuned.





Fall Editorial No. 1

By: Connor Madsen

As summer has come to a close, it's time to bust out those sweaters, hoodies, jackets, flannels, and denim. I'm finally able to wear all of my favorite pieces thanks to the change of season. 

For this shoot I embarked into the North Loop of Minneapolis with my good friend Hamdi. He's extremely talented at what he does and is making moves as a model and photographer. Check him out on Instagram: @hamdo7. 

The outfit that I put together is composed of a basic J Crew Broken In Olive Tee, a FOG x PacSun Collection One flannel, Profound Aesthetic white denim, and the adidas Yeezy Powerphases. Let me know in the comments and through Instagram your thoughts on the outfit. Thanks to Hamdi for the shots!